I’m Jen, an insights and strategy executive with over 15 years building research organizations and turning customer, market, and product evidence into high-value business decisions — at Meta, Ticketmaster, Zwift, BILL Holdings, research agencies, and academia.
I specialize in standing up research functions from zero and scaling them into strategic engines: I built Zwift’s entire research org from the ground up into a company-wide Center of Excellence, and at BILL Holdings I was promoted three times in four years — from sole research partner to Director setting enterprise-wide research strategy across AI, pricing, segmentation, and competitive intelligence.
My work consistently moves beyond insight into measurable business impact:
🔹 Led AI research that doubled adoption rates for a flagship product’s AI agents
🔹 Directed pricing and packaging research that resolved a $55M shortfall from non-standardized pricing
🔹 Built segmentation for a division representing 40% of company revenue, identifying a path to capture an additional ~25% of the market
🔹 Created a fan-behavior segmentation and COVID tracking study that informed a company’s decision to furlough rather than lay off staff, and drove multi-partner safety alignment (NFL, Broadway, major venues)
🔹 Prevented a Meta product redesign that would have caused significant customer churn
I’ve built and led teams of 4–7 researchers, developed hiring standards and leveling frameworks, and mentored dozens of researchers into stronger strategic and client-facing thinkers — a player-coach approach to leadership.
I’m energized by AI as a force multiplier for research, not a shortcut around rigor — I’ve led agentic AI research workstreams and spoken publicly on using AI to scale insight without sacrificing methodological integrity.
I firmly believe two things:
“If the statistics are boring, you’ve got the wrong numbers.” -Edward Tufte
“If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein