{"id":56,"date":"2020-08-27T21:40:27","date_gmt":"2020-08-27T21:40:27","guid":{"rendered":"https:\/\/jenplebani.com\/?page_id=56"},"modified":"2026-09-04T00:37:02","modified_gmt":"2026-09-04T00:37:02","slug":"the-professional-side","status":"publish","type":"page","link":"https:\/\/jenplebani.com\/","title":{"rendered":"Hello!"},"content":{"rendered":"
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I’m Jen, an insights and strategy executive with over 15 years building research organizations and turning customer, market, and product evidence into high-value business decisions \u2014 at Meta, Ticketmaster, Zwift, BILL Holdings, research agencies, and academia.<\/p>\n\n\n\n

I specialize in standing up research functions from zero and scaling them into strategic engines: I built Zwift’s entire research org from the ground up into a company-wide Center of Excellence, and at BILL Holdings I was promoted three times in four years \u2014 from sole research partner to Director setting enterprise-wide research strategy across AI, pricing, segmentation, and competitive intelligence.<\/p>\n\n\n\n

My work consistently moves beyond insight into measurable business impact:
\ud83d\udd39 Led AI research that doubled adoption rates for a flagship product’s AI agents
\ud83d\udd39 Directed pricing and packaging research that resolved a $55M shortfall from non-standardized pricing
\ud83d\udd39 Built segmentation for a division representing 40% of company revenue, identifying a path to capture an additional ~25% of the market
\ud83d\udd39 Created a fan-behavior segmentation and COVID tracking study that informed a company’s decision to furlough rather than lay off staff, and drove multi-partner safety alignment (NFL, Broadway, major venues)
\ud83d\udd39 Prevented a Meta product redesign that would have caused significant customer churn<\/p>\n\n\n\n

I’ve built and led teams of 4\u20137 researchers, developed hiring standards and leveling frameworks, and mentored dozens of researchers into stronger strategic and client-facing thinkers \u2014 a player-coach approach to leadership.<\/p>\n\n\n\n

I’m energized by AI as a force multiplier for research, not a shortcut around rigor \u2014 I’ve led agentic AI research workstreams and spoken publicly on using AI to scale insight without sacrificing methodological integrity.<\/p>\n\n\n\n

I firmly believe two things:<\/p>\n\n\n\n

\u201cIf the statistics are boring, you’ve got the wrong numbers.\u201d -Edward Tufte<\/em><\/p>\n\n\n\n

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\u201cIf you can\u2019t explain it simply, you don\u2019t understand it well enough.\u201d -Albert Einstein<\/em><\/p>\n<\/div><\/div>\n\n\n\n

Resume<\/a><\/p>\n\n\n\n

Work Samples<\/a><\/p>\n\n\n\n

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I’m Jen, an insights and strategy executive with over 15 years building research organizations and turning customer, market, and product evidence into high-value business decisions \u2014 at Meta, Ticketmaster, Zwift, BILL Holdings, research agencies, and academia. I specialize in standing up research functions from zero and scaling them into strategic engines: I built Zwift’s entire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":5,"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/pages\/56\/revisions\/139"}],"wp:attachment":[{"href":"https:\/\/jenplebani.com\/index.php\/wp-json\/wp\/v2\/media?parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}